Property market gloom throws up incentives for landlords

Despite this property gloom, most builders resist selling at ‘silly’ prices far below the asking price. Instead they disguise any price reductions by providing incentives to property purchasers and investors.

We also ask the question should these incentives be enough to tempt adventurous property investors back into the buy to let market?

The incentives

The type of incentive will depend on the type of property being sold. Examples of the incentives developers use are:

* Discount sales

* Part exchange

Many developers will provide a package of these incentives.

Property investors shouldn’t be afraid of negotiating. Landlords can potentially use a house builder’s keenness to sell their new property on certain developments to unload their investment ‘dog’.

The advantage to a property investor is that they get rid of a poor performing property investment relatively easily and replace it with a property that should be highly lettable.

Guaranteeing a landlord’s rent

This scheme being run by a number of property developers will guarantee a landlords rental income for a fixed period of time.

The evidence is that according to a recent report builders may even be succeeding in keeping property investors in the market place by offering these incentives. For the first time in five months, says the journal House Market Report (HMR), demand for new homes from home owners and first time buyers is lower than demand from property investors – though it was widely assumed property investors would quit the market for new homes as soon as prices began to weaken so there is some evidence of property investors being seduced by these deals.

There are advantages of buying new properties for a landlord, namely the property can be instantly let and should be attractive to professional tenants.

Property Developer Incentives for Landlords Looking to Invest in New Build Property

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