Product Description
This book is a briefer paperback version of the widely-adopted Miller/Jentz BUSINESS LAW TODAY: THE STANDARD EDITION. THE ESSENTIALS offers the very same traits that have made that book so successful edition after edition – fundamentally that it provides the legal credibility and authoritativeness of a traditional business law book, while also offering the visual appeal and student friendly features students are used to seeing in books for many of their other cours… More >>
Product Description
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple’s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinki… More >>
The Design of Business: Why Design Thinking is the Next Competitive Advantage
