• ISBN13: 9781422177808
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple’s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinki… More >>

The Design of Business: Why Design Thinking is the Next Competitive Advantage